JUMPSTART is a dynamic and energetic sports apparel brand specializing in running gear.
JUMPSTART is based in Tempe, Arizona, and offers a wide array of products, including shoes, athletic wear, and other accessories. The competitive spirit and pursuit of greatness are the ideas that drive this sports brand concept. To stand out from the competition, it was important to have JUMPSTART feel lightweight and airy rather than heavy and powerful. Beyond these goals, the system needed to be recognizable and easy to understand at a glance.
Skills: Illustrator, Indesign, Photoshop, After Effects
Duration: 15 weeks
What I learned:
This was my first project involving creating a logo and developing a brand centered around that concept. In this assignment, I combined the letters S and J to form my brand. Through my many iterations and revisions of the brand signature, I gained sensitivity in visual hierarchy. I learned that creating the personality and mission of the brand is important to establish before using it to inform design decisions.