JINRO is the best-selling alcohol brand in the world.
JINRO is a Korean soju brand that sells both regular and flavored soju. Culturally, soju is typically a drink shared in social gatherings and celebrations. The challenge was to redesign the website so that the theme and tone of the design aligned more with the brand's values.
Skills: Figma, Photoshop, After Effects
Duration: 15 weeks
Prototype:
Explore the website prototype below and discover the charming, smooth quality of JINRO soju.
The JINRO App:
An app was developed for users who want to access JINRO on the go. UI elements were adjusted and scaled to be more appropriate for phone screens. Some interactive hover states are removed on mobile so text was added in sections for clarity.
What I learned:
Since this was my first website project, I learned various fundamentals in UI design. This included how to make the website accessible, how to incorporate interactivity in creative ways, and how to implement responsive design. Throughout this process, I also learned how to use Figma for website and mobile design.